Element-M, borne from doodling on a note pad when writing the first two letters of the word POSITIONING and an ‘a-ha’ moment if there ever was one. Element-M is a branding & marketing firm with a focus on working with entrepreneurs and businesses to build stronger brands and greater market share through creative branding, disciplined sales strategies and advertising tactics in a cost effective manner.
Element-M, or as it’s more commonly known – marketing – is the driving force or element that binds all businesses. Along with other essential elements, Element-M is necessary for creating long-term growth, a brand that exists firmly in the minds of consumers and making the cash register ring. Just like plutonium and uranium, Element-M, when combined with the proper elements can create explosive growth for your business.
We use creative thinking, real world business experience and thought provoking design to create perceptions that lead to owning a position.
We work with CEOs and senior sales executives to identify weak points in their brand and sales process and use our arsenal of tools, relationships and experiences to fix them.
We don’t use made up words or silly titles to illustrate the simplicity of what we do. Strategy, branding, communication and Principal work just fine. We appreciate the power of words. Here’s a few more. We will help you sell more of your stuff.
The elements to the right are not proprietary, every agency has access to them. However, be careful when choosing which one as results will most certainly vary and it is not wise to experiment with your brand. Element-M has successfully used all of these elements for a wide range of clients and has seen explosive growth first hand. Our work has not only produced awards, but more importantly, has led to increased sales for clients and greater brand recognition. Those, are the best awards of all.
Dave Kustin, Principal, has more than 15 years of experience in media, marketing and building brands. During his career, he has worked with media giants like MGM, Sony, Comcast, as well as luxury brands, consumer packaged goods, software and professional services firms. In addition to being a culinary school graduate, Dave holds a bachelors degree in Communications from Florida International University and an MBA in Entrepreneurship from the H. Wayne Huizenga School of Business at Nova Southeastern University. Dave’s work has not only produced awards and been featured in books, but more importantly has led to increased sales for his clients and greater brand recognition. Those, are the best awards of all. He has all the elements.
Kornelia Rybitwa, Senior Art Director, is a super-talented, no nonsense Art Director with 8 years of experience. Her clutter-challenging designs are result-driven and brand focused. Marrying creativity with strategy, Rybitwa’s designs are memorable, visual extensions of the brands they serve. In the ever-converging landscape, Rybitwa is a print loyalist and social media enthusiast. She has her Master’s from the New York Institute of Technology and continues to build a formidable creative repertoire one trend-setting design at a time.
Ashley DiVeronica, Director of Social Media, believes that marketing and advertising are changing before our very eyes. Gone are the days of putting up a website and leaving it to do its job. Not only do you need to be found amongst the millions of businesses across the social-sphere and the world-wide-web, you must be seen as relevant AND as an expert in your niche. Which is where Ashley comes in to play. Having worked with very diverse clientele, from 5-Time Olympian Dara Torres to JUDITH RIPKA to RedCap, Ashley is one step ahead of the digital curve. Ashley is constantly on top of the latest social trends and applications and ensures clients stay connected, relevant and engaged to their customer base.
Jyoti "Jo" Peswani, Account Strategy/Copywriter, is a marketing and content specialist. Jo has more than 10 years of experience in corporate communications, writing and conceptualizing marketing collateral, editorial pieces and more. She is passionate about branding, advertising and fashion. Seeking to increase her repertoire in writing, social media and all things new, Jo’s enthusiasm and energy ensure that every project she touches does the best for her clients. Jo also volunteers her writing for local nonprofits because she loves good karma (who doesn’t!). She recently went back to grad school for her MBA in Marketing to add a left-brained logical edge to her creativity. Currently, she is hawking a children's manuscript to publishers in New York and redesigning her online portfolio.
As a boutique firm, we are able to have direct contact with every client while maintaining the ability to deliver high-quality, memorable designs and effective positioning strategies. Serving clients far and wide and working in multiple disciplines, our work has been featured in books and has won numerous awards. Clients love us.
